The Photographs For The Digipak And Magazine Advertisement

Ideas Of Pictures For Magazine Advertisement

Magazine Advertisement Research

Advertisement in general
Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Commercial advertisers often seek to generate increased consumption of their products or services through branding which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organisation.

In summary, what is the specific function of a music magazine advertisement?
A magazine advertisement is making the audience aware of the release of an album or single, or the beginning of a tour of a particular artist.
I have included a list of the things that I have found, through my own research, would or may be included on a magazine advertisement:

• a/multiple photographs or pictures relating to the artist or band performing, or relating to the music video of one of the songs on the album, often the most popular. If it is a single being released, then the photograph or picture would relate to the music video of that particular song.


• one or more places that a member of the public would be able to purchase the album or single


• the record label that the song or album belongs to


• the title of the artist or band


• the title of the song or album


• one or more quotes or ratings from trusted sources - for example, a newspaper
  

I have found one particular existing magazine advertisement that I thought was interesting.

The illustration used is very 'busy'- there is alot going on in it. It attracts the viewer's attention and cannot be considered boring. It uses a wide variety of colour, though of course this would be used in consideration of the genre and artist/s and their own style. It includes a few ratings and support in the form of quotes, from magazines, newspapers etc. The release date is shown in quite a large font, as it is an essential piece of text, and vital in this particular area of advertising.

From looking over other magazine advertisements I can make the general conclusion that I need to create some kind of correlation between the music video and the magazine advertisement. They need to relate in some way.

Ideas Of Pictures For The Digipak

As a group we have discussed and shared our ideas for photographs that we can include in the Digipak, that we will be creating as part of an ancilliary task. I estimate that we will need around five pictures.

We have taken pictures of Florence Welch (Florence and the Machine) as inspiration for our own pictures as we think there are some very creative, interesting and different ideas explored in them.

Digipak Research And Examples

In order to make the Digipak look professional, I had to research what it really included so that I was able to fully understand what to include in my groups' one.

'Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc., in 2000. MeadWestvaco lisenced the name and designs to manufacturers around the world.'

'Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot" rather than a full plastic tray.'

'Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longetivity.'

'Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.'

'Manufacurers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth". Many printers use recycled or sustainable material for the board stock.'

'Historically, Digipak was only available in large qualities. However, AGI has recently introduced a new product called digipak i-create for the consumer market. Digipak i-create is a web-supported concept that is aimed at the download, music, photo and creative markets.'

What existing media products are there that I can analyse and gain an understanding from?

1.

This album cover relates to the genre of music to which it belongs, as it

2.

jhfusdjl.dksa;ldksdlfkdfjngk.ldskwla;sklfjn

3.

chssdfjdslk

Song Structure - Breakdown Of Timings And Lines

0.00 - START

0.06 - 'still'

0.11 - 'falling'

0.12 - line ends

0.18 - 'breathless and on again'

0.22 - line ends

0.29 - 'inside'

0.33 - 'today'

0.34 - line ends

0.40 - 'inside me'

0.45 - 'today'

0.46 - line ends

0.52 - 'around'

0.54 - 'broken in two'

0.57 - line ends

1.01 - 'til your eyes share'

1.06 - 'into dust'

1.09 - line ends

1.12 - 'like two strangers'

1.16 - 'turning into dust'

1.20 - line ends

1.24 - 'til my hand shook with the weight of fear'

1.31 - line ends

1.59 - 'i could possibly be fading'

2.06 - line ends

2.09 - 'or have'

2.13 - 'something more to gain'

2.17 - line ends

2.21 - 'i could feel myself'

2.26 - 'growing colder'

2.28 - line ends

2.32 - 'i could feel myself'

2.36 - 'under your fate'

2.39 - line ends

2.48 - 'under'

2.55 - 'your fate'

2.57 - line ends

3.12 - 'it was you'

3.16 - 'breathless and torn'

3.20 - line ends

3.23 - 'i could feel my eyes turning into dust'

3.31 - line ends

3.34 - 'into strangers'

3.38 - 'turning into dust'

3.42 - line ends

3.50 - 'turning into dust'

3.54 - FINISH

Cutting Down The Song

The original version of Mazzy Star-Into Dust was well over 5 minutes, and it is vital that our music video does not exceed five minutes in total. So, in order for our song choice to fit the coursework requirements, myself and Nathan had to edit the length of the song using the program 'Garage Band'.

In order to choose where the song could be cut best, without sounding wrong or dodgy we had to count through the song using groups of eight, marking out where each group of eight ended. Instead of cutting in the middle of a group of eight, we had to cut out groups of eight together. It was vital that we counted and therefore worked out exactly where the song was cut as it would have noticeably sounded wrong.

We cut music from both the beginning and the end of the song.

Also, in order to enable the song to have an effective start and finish, we had to use a fade in and fade out tool.