Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

The connection between the main product and ancillary tasks was vital. It was essential that we had made links between them and made sure that they worked well together. We did this through the close consideration of the fonts, colours and photographs.
For example, the lighting, outfits-style and poses etc. in the photographs needed to ‘match’ or seem alike. We had to re-take the photographs that we were going to use to create the Digipak in order to get a set of matching photographs. This was due to the fact that we had not researched and analysed the importance of ‘brand identity’, as the original set of photographs that we had taken for this purpose were very different from one another. They had different lighting, background, outfits, make-up etc., as we thought that this was how we wanted them to look. However, we afterwards took another set of photographs matching features of the Magazine Advertisement and the main task so that there would be links between the three products.I think that the main task and ancillary tasks compliment one another due to the fact that we had applied our understanding of the need for the link in using small features that worked between them; such as, lighting (our photographs are quite dark- which works well with the genre and sets the correct tone of the video).
We used photographs between the products, the photograph taken with the camera pointing down towards the Wellington boots that Charlotte was wearing when filming the music video (and can be recognised in the video) was used twice on the Digipak. This was once, on the disc space of one of the inside pages, and also on the other inside page of the Digipak, on the bottom right-hand corner of the page.
The photographs used for the Magazine Advertisement, that were over-layed together to create a specific mysterious and solemn-looking effect on the product, were screen-grabs of shots taken from our actual music video. These shots were a photo of the fairy lights on the floor of the barn that we used in the music video, and also a photograph of Charlotte singing in the actual music video.

Outlining the main task

For the main task in the project, my group and I had to plan and produce a music video for a song of our own choice, provided we had consent from the record label that owned the rites to said song. My group chose to use 'Into Dust' by the band 'Mazzy Star'. In order to achieve the end result of a final music video, we had to research and outline to ourselves the requirements needed.

Outlining the ancillary tasks

The two ancillary tasks that were required in addition to the main task were the Digipak and Magazine Advertisement that supported the music video. My group and I had to firstly research the definition of a 'Digipak' and 'Magazine Advertisement'.

Continuity and house style

The use of continuity throughout the ancillary tasks and the main product that we produced was essential. However, there were particular problems that arose during the production of the ancillary tasks, as we could not link the fonts between the two. The font that Georgia used when producing the Digipak did not suit the Magazine Advertisement that Carli and I made, and vice versa. This created an issue when we had to address the requirements of continuity between the two tasks, as we could not find a font that fitted both. By reaching this unfortunate complication, we had to question our ability to retain a house style. However, we addressed the necessity of continuation throughout the products that we produced by finding other aspects that we could alter to fit in with a said 'house style'.