Audience feedback is a very important part of the production and correction process in the coursework task.
Throughout the production of both the ancillary and main tasks, it was vital that we collected some kind of response from each other on how they felt about the work that we had done so far. Not only was it essential that we gained feedback in our group, however, but we also considered it very important to seek guidance from those working on their own projects around us, in our media studies class. In our class at school, we were able to help each other with parts of the project that we got stuck on, and were able to show each other things that we had learned throughout the production process, and we were able to make suggestions on how to improve each other's work. Sometimes the view of a person working outside of the project is more effective than one with an eye close to the work- as we cannot fully focus and think logically when it comes to the pressure of completing our own coursework.
A specific example of how constructive criticism can have a large and very important effect on a project can be presented through the feedback that we received from our media studies teacher regarding our inital idea. Out first idea of a song to produce a music video for was Michael Buble's 'Haven't Met You Yet'. This is a very bubbly, cheesy song, and being a song that was in the chart at the time, we all thought it would be easiest to make a music video for this song as we all had lots of fresh ideas, many of which were based on the actual music video for the song. We did not consider the need for originality and splendour in the music video; instead, focusing on what was easiest and most convenient. On presenting our initial idea to our media studies teacher, she was able to tell straight away that we had not completed the required planning process for the song, and was able to save us a great deal of time by telling us prior to beginning the creation of the music video, that our ideas would not work and would certainly not look good.
It was very important that we gained feedback close to the finishing of the production of our project, as it is much easier for an audience to pick up on mistakes and make usually helpful and inciteful suggestions when there is a finished product in front of them.
I did create a questionnaire, ready for my group to use, about halfway through the project, on almost completing the editing of the music video. However, unfortunately, there was not time for it to get completed. I have no doubts that it would have been very useful in making last-minute alterations to the music video though.
I used a simple but effective tally chart in order to be able to grasp an understanding of what type of font my peers thought would look best on the digipak and magazine advertisement, seperately. I thought that this would be helpful and interesting to know, and would be useful to myself and my group members when completing the production of our ancillary tasks. I also wanted to see if the chosen font for each was the same result, similar, or completely different. I was able to gain the desired information through the tally chart that I produced, and I was able to consult the results at various stages of the project.
There were various different areas that my group needed audience feedback for:
- Fonts used on both of the ancillary tasks - peers
- Initial idea and plan for a music video - teacher
- Production of the various different parts of the Digipak - teacher and peers
- Production of the Magazine Advertisement - teacher and peers
- Production of the music video, at various stages of the production process - teacher and peers
- Photographs used for the ancillary tasks - teacher and peers
In conclusion, I consider audience feedback to be a vital part of the production process as it is needed in both forms of constructive criticism; in order to improve the product, and praise; in order for us to understand exactly what is good or works well in the product, and what we should try our best not alter or change, when making other changes to the piece.
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