Magazine Advertisement Research

Advertisement in general
Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
Commercial advertisers often seek to generate increased consumption of their products or services through branding which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organisation.

In summary, what is the specific function of a music magazine advertisement?
A magazine advertisement is making the audience aware of the release of an album or single, or the beginning of a tour of a particular artist.
I have included a list of the things that I have found, through my own research, would or may be included on a magazine advertisement:

• a/multiple photographs or pictures relating to the artist or band performing, or relating to the music video of one of the songs on the album, often the most popular. If it is a single being released, then the photograph or picture would relate to the music video of that particular song.


• one or more places that a member of the public would be able to purchase the album or single


• the record label that the song or album belongs to


• the title of the artist or band


• the title of the song or album


• one or more quotes or ratings from trusted sources - for example, a newspaper
  

I have found one particular existing magazine advertisement that I thought was interesting.

The illustration used is very 'busy'- there is alot going on in it. It attracts the viewer's attention and cannot be considered boring. It uses a wide variety of colour, though of course this would be used in consideration of the genre and artist/s and their own style. It includes a few ratings and support in the form of quotes, from magazines, newspapers etc. The release date is shown in quite a large font, as it is an essential piece of text, and vital in this particular area of advertising.

From looking over other magazine advertisements I can make the general conclusion that I need to create some kind of correlation between the music video and the magazine advertisement. They need to relate in some way.