Target Audience

'American popular music had a profound effect on music across the world.'

What are the particular genres of 'Mazzy Star'? And 'Into Dust'? Is there a difference in the genres of the two or do they link?
Mazzy Star genre - Alternative Rock, Dream Pop, Psychedelic, Acoustic, Indie, Psychedelic Rock, or folk
Into Dust genre - It can be assumed that the genre of the song 'Into Dust' fits the genres that Mazzy Star, as a band, can be categorised into.

To make a decision on the target audience, a number of factors needed to be taken into account. This includes;

• the artist/band - Mazzy Star
• the artist/band's general genre or image - this can be described as typically indie/punk/rock
• the genre of the music - Alternative Rock, Psychedelic, Acoustic
  
• the audience that the artist/band's songs typically appeal to -a vast range of age groups

How will our product cater to the needs of this particular target audience?
We plan to produce a music video that fits the genre of Mazzy Star, which is essential in order to achieve a finished product that looks and gives the feel of an existing media product, or of a product that could be existing in the real media world.
In order to do this, my group plans to use effects in the editing, such as shot transitions, that suit the effect we are creating in the music video, and hopefully, are typical of the songs in this genre.
This will tie in with attracting the target audience that we desire, as it will be catering to their expectations and 'wants' in watching the music video. We aim to give the audience what they would wish to see when watching a music video of this genre.