Artist/director: UK Apache & Shy FX
Features
Genre Characteristics
- very fast dancing- lots of women dancing around
- man in front of the camera, miming, and using his hands as a ‘way of dancing’- using hand and arm gestures
- 0.32 minutes
What is the relationship between the lyrics and visuals?
- miming the words in the song in front of the camera
- 0.38 minutes
What is the relationship between the music and visuals?
- fast music and fast lyrics
- fast dancing to compliment the speed of the music and lyrics
- fast-pace editing, fast shot changes, and the length of the shots, themselves, are not very long
- 1.20 minutes
Are there close-ups of the artist and star image motifs?
- camera very low-down
- the artist is crouching down throughout- to look into the camera. this ranges from a medium to a long shot
- 0.20 minutes
Is there reference to the notion of looking?
- there isn't reference to the notion of looking as such; however, there are women dressed in a way that would appeal sexually encouraging, for example, in very short shorts etc.
- this can be interpreted as provocative
- 1.26 minutes
Is it performance-based, narrative-based or concept-based? How much of each?
- performance-based only
- there is only singing and dancing in the video- there is no narrative
- 1.11 minutes
After analysing a music video for this particular genre of music, I can conclude that this type of song is not befitting my groups' interests or abilities.
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