Forms And Conventions Of Music Videos

In this post I will highlight the requirements that I will need to consider throughout the planning, filming and constrauction of my music video.

The Forms and Conventions of Music Videos
- Relationship between lyrics and visuals
- Visuals either illustrating, amplifying or contradicting
- Relationship between music and visuals
- Each genre has its own music video style and iconography (Lighting, setting etc.)
- Demand for close-up shots of artist
- Some artists can develop their own style (e.g Lady Gaga)
- Likely to be reference to voyerism (The notion of looking)

Lyrics
- Help to establish a general feeling or mood, or a sense of subject matter
- Key lines may play a part in the visuals
- Rarely a whole/ literal interpretation

Music
- Makes use of the tempo to drive the editing
- May make use of the particular sounds from the track by foregrounding instruments

Genre
- Can be difficult to categorise
- Look closely for the distinctive features (Reflected in the mise-en-scene)
- Certain themes are going to be appropriate to certain genres

Camera Work
- How is it used and how images are sequenced have significant impact
- Gives a very dynamic feel to the video

Editing
- Film to edit
- Fast cut montage - Quick editing/ flashes of images (Can encourage repeated/ multiple viewings)

Narrative
- Often fragmented